According to Kanter Worldpane, FMCG sector in India is expected to report a 4-5% volume growth in FY21, driven by rural areas that are expected to grow two percentage points ahead of the urban ...

With an uptick in demand for on-the-go snacks and beverages, Fast-Moving Consumer Goods (FMCG) majors in India from Coca Cola and Nestle to Tata Consumer, Godrej & Boyce are betting on vending ...

The fast-moving consumer goods (FMCG) sector’s recovery is more striking against the July-September period’s 5.6% value growth and the June quarter’s tepid 3.5% pace. In volume terms, India ...

For FMCG companies, rural India has become the new frontier. As consumption in rural areas grows at a faster pace than in urban markets, companies are ramping up their efforts to tap into this ...

The valuation multiples of Indian FMCG companies have expanded since June ... In spite of the fact that affluent India’s consumption is holding up well, volumes from mass-market and categories ...

Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...

Additionally, smaller, affordable packs from small and medium manufacturers are boosting consumption," said Roosevelt Dsouza, head of customer success, FMCG at NIQ India, adding that rural markets ...