Coke is rolling out Fairlife, a new kind of milk that has more protein and less sugar than regular milk. Will it catch on? WSJ's Annie Gasparro discusses with Lee Hawkins. Photo: Fairlife.com.

Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

Starting this month, our neighbors to the north will soon be producing their own fairlife products. Additionally, the ultrafiltered milk, which has 50% less sugar and 50% more protein than regular ...

Coca-Cola is launching a new kind of milk nationwide that the company says will "rain money." The product is called Fairlife and it will sell for twice the price of regular milk when it hits store ...

According to Coca-Cola, the new 100-acre facility will be located in the Town of Webster, just outside of Rochester, New York, and is expected to source from local milk co-operatives to produce ...

Premium milk brand Fairlife is tapping into The Onion?s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled ...

CHICAGO (CN) – Dairy consumers claim in two federal class actions that milk producer Fairlife promotes the “extraordinary care and comfort” of its cows on its product labels but its flagship farm ...

One 8oz serving of Fairlife milk has 13g of protein. This is about 5g more protein than you'll find in a typical glass of milk. Plus, it is ultra-filtered so it’s lactose-free making it a good option ...