The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

The iconic British brand sparked criticism last month after switching up its logo to JaGUar and launching slogans such as ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

The Tata Motors-owned marque will focus on profit margins rather than volumes, accepting that it'll sell fewer cars given the ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...