Saturday's first EA Sports Madden NFL Cast got some free promotion this week, when The Athletic reported that Madden player ...

NBC Sports makes its first foray into doing an NFL alternate broadcast on Saturday when it puts the matchup between the ...

NBC Sports will make its first foray into doing an NFL alternate broadcast with Saturday's matchup between the Houston Texans ...

The altcast on Peacock will blend video game elements — such as Madden 25 graphics, route trees, player cards, button icons on eligible receivers and player ratings — with live action.

The Madden altcast will be streamed on Peacock with the main broadcast airing on NBC, beginning at 1 p.m. EST. It is the first time NBC has done an alternate broadcast of an NFL game. CBS has done ...