The Instax Wide Evo is a very pretty camera – but its size, price, and digital performance make it a niche choice ...

With its latest model, Fujifilm simplifies its GFX lineup, ditching the last of its 50MP medium format cameras with the GFX 50S II, and is now focusing on two 102MP large sensor cameras.

The new Instax Wide Evo offers the digital hybrid experience from the Instax Mini Evo – but now in a wider scope ...

You can's say Fujifilm ... GFX 100 II is more manageable at 2.27 pounds, the same as Panasonic’s full-frame S1. Photographers are still likely to be carrying a heavy bag, though, as medium ...

This new lens joins the current family of interchangeable GF Lenses, designed for the GFX large format Camera System and covers some of the most frequently used focal lengths by photographers.

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ... use the G mount lenses – with a large recording button in the lower corner.

Fujifilm has two lines of camera lenses. At the high end, the company's GFX mirrorless system forges ahead by making medium-format bodies with their large 55mm sensor. Below the GFX system are ...

If you're looking to tap into the highest of high-end cameras, there's no better place to start than with a medium format mirrorless ... more detail capture. Enter Fujifilm, with their latest ...