Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more ...

Use these ChatGPT prompts to set up a winning content system, funnelling potential customers right through to a sale. You’ll ...

Most B2B companies are in fact using webinars. But how? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and ...