And, even worse, some viewing the ad at speed might even think they're looking at a Coca-Cola ad. Distinctive BAT, an authority on distinctive brand assets, recently conducted research on the ad ...

Three animated holiday ads from Coca-Cola had the advertising community up in arms last week. Their offense? They were generated by artificial intelligence—and look like it. Marketing ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...