Gatorade Zero's launch campaign marketing objective was to generate awareness amongst Competitive Athletes (aged 25+) to drive penetration and be the primary growth driver for the business in 2019.

Gatorade Zero's Berry flavor smells like pre-teen lip gloss and tastes like it, too. You get a mix of raspberry and, perhaps, ...

Gatorade Zero, for example, doesn't have the sugar of the standard formula. To keep this article focused, it will only consider the baseline formulas of the two drinks in single-serving 20-ounce ...