If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. Who is a part of Generation X? Gen ...

Baby Boomer households, with average net worth of $2.3 million, are no longer king of the pack when it comes to property and ...

According to a blog post by Mark McCrindle, who was credited with helping define the previous two generational labels, ...

It’s a new year, and all babies born from Jan. 1 on are part of the youngest generation, dubbed Generation Beta. According to ...

Generation Y is the first generation in recorded history which is projected to be worse off than those which came before. This week, BBC Scotland is looking at the lives of millennials and how ...

The auto industry should quit worrying that younger generations aren’t interested in driving and car ownership.

Gen X is the generation that follows the baby boomers ... Millennials, also known as Generation Y, were born between 1981 and 1996. Gen Y is more commonly called the "millennials" because many ...

From tomorrow, we’ll officially have a whole new Gen to raise, and that means that a fitting name needs to be created too.