An IP address (Internet Protocol address) is a unique numerical label assigned to every device connected to the Internet. It ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. The impact of IP address volatility and the resulting drop in ...