Much marketing effort can be wasted by attracting interest from people who for one reason or another are unsuitable potential customers. Either they have insufficient funds to make the purchase, they ...

Market segmentation and targeting can be defined as: The process of breaking down the total market for a product or service into distinct sub-groups or segments, where each segment may conceivably ...

The global mHealth market was US$ 45.5 billion in 2021. The global mHealth market is forecast to grow to US$ 256.4 billion by 2030 by growing at a compound annual growth rate (CAGR) of 34.1% during ...

The global bicycles market size was US$ 53.9 billion in 2021. The global bicycles market is forecast to grow to US$ 77.8 billion by 2030, registering a compound annual growth rate (CAGR) of 6.4% ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...