Ashok Sinha for The New York Times That cowboy hat is an example of the architectural style known as Googie (pronounced ghoo-ghee, with two hard G’s), which was popular from the 1940s to the 1970s.

new video loaded: Googie, a Futuristic Style of Architecture, Is Endangered Googie architecture is a midcentury design style characterized by dramatic rooflines, pops of color, large glass windows ...

The Googie style was a major architectural trend of the post-war period in the United States. It remains popular to throwback to this style, and [Wesley Treat] got the job to create a sign in this ...

Clockwise from left: The interior of the (now-demolished) Zimmerman House by Craig Ellwood; the Googie-style Norms diner by Louis Armet and Eldon Davis; the Lloyd Wright–designed Wayfarers ...

Raising Cane's, the restaurant chain that owns the iconic Googie-style diner, had planned to convert the Norms location into one of its chicken-strips locations when Norms' lease lapsed at the end ...

is one of the few remaining structures in Los Angeles County designed with “Googie” architecture. Its sleek lines, iconic sign and overall space-age style look helped earn it a historic ...