Dutch brewing company Heineken has launched a global campaign designed to tackle the stigmas around social acceptance of choosing non-alcoholic beverages. Titled "0.0 Reasons Needed", the campaign ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

“The best driver is the one who is not drinking,” the text of the Heineken 0.0 ad red, with an added reference to the Drink Aware website. On the one hand, the ASA ruled the ad did breach the ...

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As we head into mid dry January, when early enthusiasm towards a month of sobriety may be waning, Heineken 0.0 is here to tell consumers they don’t need a reason (like a month) to stay sober ...

In 2023, the Player 0.0 finale gained significant attention when amateur sim racer Floris Wijers from the Netherlands bested Verstappen in a gripping contest held at Heineken’s historical first ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive. We positioned 0.0 as beer with added ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...

The report also found that more than one-third have felt pressure to drink alcohol in some social situations. Professor Spence and Heineken® 0.0’s study in human behaviour investigated the persisting ...

Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking ...

“Heineken 0.0? Are you on diet?” People often assume there’s a reason for drinking non-alcoholic beer. We are challenging this assumption the Heineken way. Proving that no reasons are needed to enjoy ...

14, 2024 /PRNewswire/ -- In a thrilling display of speed, precision, and skill, Slovak sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final.