Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

New research from Heineken® and University of Oxford Professor Charles Spence shows that despite the acceptability of low and non-alcoholic drinks being at a high, choosing one can still raise ...

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This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive. We positioned 0.0 as beer with added ...

With non-alcoholic options on the rise, Heineken is relaunching Route 0.0, a collaborative activation with the Toronto TTC that puts its alcohol-free beer in the spotlight. For three Saturdays in a ...

New research from Heineken® and University of Oxford Professor Charles Spence shows that despite the acceptability of low and non-alcoholic drinks being at a high, choosing one can still raise ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive. We positioned 0.0 as beer with added ...

“Heineken 0.0? Are you on diet?” People often assume there’s a reason for drinking non-alcoholic beer. We are challenging this assumption the Heineken way. Proving that no reasons are needed to enjoy ...