Heineken's brand awareness index stands at 87% amongst beer drinkers in Vietnam. Although well-known and believed to be of superior quality, Heineken is in fierce competition with other beer brands in ...
Heineken?s new comprehensive marketing campaign for the UEFA Champions League soccer competition scores on mobile with a new Web site optimized for smartphones, a text-based daily giveaway and a ...
Other brands signed up as specific UCL partners for the next three campaigns include Heineken, Lay’s, FedEx, Mastercard, Oppo, and most recently, Bet365, which became the UCL’s first betting ...