The New York City based award-winning clean color cosmetics brand will expand to select Ulta Beauty stores nationwide and online, marking a significant milestone since its debut in 2016 NEW YORK, Jan.

The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in March, where it will sell online and in more than ...

That’s especially true at Ulta Beauty, which is looking at how to best tap into its loyalty program data to power personalization, Josh Friedman, VP of digital products at Ulta Beauty ...

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty (ULTA). “Beginning this spring, Milk Makeup’s cult ...