Why Aflac’s CEO chose the duck (even though it made him very nervous)
The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the ...
Wall Street Journal6 年
AFLAC Duck Joins Turkey Day Parade
The AFLAC spokesduck takes to the skies in the Thanksgiving Day parade as a 35-foot tall "balloonicle" - part self-powered hybrid-vehicle, part balloon. Laura Kane, chief communications officer ...
Marketing Dive8 年
Aflac and Macy's promote holiday campaign with social media and messaging app
Aflac is teaming up with Macy?s for a holiday charity campaign that makes use of social media and branded mobile messaging services to raise awareness for childhood cancer. The partnership, which the ...
Aflac’s CEO gave us that obnoxious, genius duck and changed the insurance industry. Now ...
When Amos took over, his family’s company was not yet “AFLAAAAC!” The TV-commercial squawking of Aflac’s duck mascot, which ...
Time1 年
A Companion for Kids With Cancer
This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...
Warc6 年
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
Nasdaq3 天
Aflac Delivers Strong Revenue Gains
The Aflac Duck marketing campaign also continues to bolster brand recognition. Looking forward, Aflac's management emphasizes a strategy that prioritizes sustainable growth and long-term ...
Warc1 年
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...