Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...

Make your winning funnel and transform your business ... that take subscribers from interested to ready to buy, using sales psychology and email marketing best practice. Include subject lines ...

For marketers, the commercial boost of an instant win is compelling. It explains, in part, the last decade’s surge towards performance-based marketing – with the promise of concrete clicks, leads and ...

The sales funnel is typically the vehicle by which a consumer learns about, and eventually decides whether or not to buy a brand. At the top of the funnel is brand-building, which may comprise ...