Let's break down what a target audience is, how to identify it, and how to reach these consumers. A target audience is a segmented group of consumers that want to buy your product or service.

Analyze the people buying your products and identify commonalities, trends, and behaviors you can tap into. Advanced audience intelligence tools can help speed up the process of identifying your ...

If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...