“Using a purple shampoo helps to cancel out ... Key ingredients: ultra-violet pigments, vegan proteins “This shampoo uses color enhancers to restore cool tones and brighten hair,” says ...

That’s why I would advise most people with treated hair to avoid them as they can cause color to fade faster. It’s worth noting that I’ve included a few shampoos that do use them ...

and the color-safe shampoo I use to preserve my ruby-red look. After so many experiments, I know how to nurse my hair back from brittle and split to shiny and plump. And while I’ve written ...

According to celebrity colorists, the popular misconception that those of us with color-treated locks should avoid clarifying shampoos like the plague is 100 percent false. Managing Editor ...