This student's preparatory work for a book cover design explores different Chinese traditions using a range of media As well as selecting the stimuli, you need to make a personal response.

Innumerable attempts have been made to explain how we respond to advertising. For nearly a century advertisers were lured down a path that employed a rational, hierarchical approach (Vaughn 1986; ...

The endocrine system uses hormones to allow the body to respond to stimuli. Stimuli are changes in the environment and can be from: inside the body (internal) such as like an increase in blood ...

Studies of how humans respond to stimuli suggests that the use of photographs depicting fear could trigger the desired safety behaviour. Imagine you are walking on railway tracks on a bridge ...

The ability to effectively modify responses under a broad spectrum of conditions is central to effective sporting performance and to long-term health outcomes. Simply speaking, the ability of humans ...