Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

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From eye-catching stunts to AI-generated variations, Top 20 digital and integrated campaigns are a round-up of some of 2024's ...

As in other sectors, the nation’s integrated marketing communication (IMC) industry was not immune to the challenges that ...

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Leeds-based brand and communications agency, Ponderosa has rolled out an integrated marketing campaign for Hull and East Yorkshire communications provider, KCOM to launch eero – an award-winning ...

Before landing on the right campaign or integrated strategy, giving your team permission to fail can lead to unexpected, and ...

In integrated marketing campaigns, the (more or less) same message is told across various platforms ... In this, the second video of the Context Is Everything* series of interviews, Steve Spence of ...

Why is this unit important? In this unit, students will be introduced to the world of marketing communications, which is an integral marketing function in both for-profit and not-for-profit ...

Why is this unit important? In this unit, students will be introduced to the world of marketing communications, which is an integral marketing function in both for-profit and not-for-profit ...