By leveraging QR codes and household identity graphs, this innovative ad format offers omnichannel experiences with ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.

CTV platforms offer a wide array of features that enhance viewer engagement across diverse content types, including live events, series, news, and entertainment.

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...

According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this year during the Black Friday NFL game vs. last year’s debut edition.