This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic ...

Get the newsletter search marketers rely on. Having the technical pieces in place is important. However, transcreation and ...

International branding is a localization process. This paper reports a preliminary effort to investigate this process by studying 261 localized Chinese brand names of foreign brands being marketed in ...

All of these localization strategies demand different talent ... We applied methodology testing practices on ad copy for an international sportswear brand to learn which localization methodologies ...

reflecting the growing importance of China in its global operations," he said. "Fortive will continue to accelerate its localization efforts to meet customer needs, particularly those aligned with ...

Under Psaltaki’s leadership, XTM will further integrate strategic acquisitions—XTRF, Rigi, and Locale—into a unified, ...