People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...

As Adam helpfully summarized: “Audience engagement is the skill of taking a reader, and making them more than a subscriber. It’s the art of making an engaged member, and keeping them. And doing it ...

as journalism tutor Alice Walker Gregory acknowledges, the inverted triangle passes the “pub test”. Simply put, if you’re meeting friends in the pub you want to give them the most dramatic ...