By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

a closeup of a purple and black seiko watch Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Named after its original quartz watch ...

The timekeeping prowess of Seiko’s Astron watches is impressive, but most people today aren’t buying a watch solely based on accuracy. If they were, mechanical watches probably wouldn’t even exist. In ...

You’ll never guess where Seiko got its design inspiration. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Named after its ...

Learn more As it has attempted to increasingly differentiate itself from parent brand Seiko in recent years ... The whole package makes it an absolutely killer release, but it’s one that few people ...

Exclusive to the European market and limited to just 1,000 examples, the watch pairs the classic ... blue waters of your dream holiday. More specifically, Seiko says the colours “take ...