If it's up to Joseph Kovalchik the nickname Konkrete Kids isn't going anywhere. And according to him, alumni from around the nation and from different generations don't want it to go anywhere either.

The Konkrete Kids is a name synonymous with Northampton Borough and the area's rich cement past. But one man says the message is much more sinister and he's started a campaign to change it.

No, the mascot isn’t a hamburger that’s way ... and picking them is of tremendous importance. 10. Konkrete Kids (Northampton HS) In 1922, Northampton was the center of the world’s cement ...