In this article, I'd like to share some valuable, cost-effective lessons to help you avoid these pitfalls and build a more sustainable, cost-effective marketing strategy. Marketing Lesson #1 ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The lesson to be learned here: involve your customers as early as possible ... Once you make contact with your customers, make sure that they can return the favor. From your traditional marketing ...

The lesson for you is to engage authentically ... the brand’s true values and is backed by real actions, not just marketing. Additionally, brands should be prepared for the fact that not all ...

As measurement tech evolves, so does attention metrics. Affiliate marketing is more than just cheap deals and coupons. In this lesson, learn about the different use cases and tips for a successful ...

It sounds like a simple story, but it was a stroke of strategic genius that took effort to pull off. And there are important business and marketing lessons to be learned from it. 1. Bet on the right ...

Marketing has a bigger role beyond selling your products, and it's the opposite of what your accountant might want. There's ...

Here are six key lessons Movember has taught us about pulling off a successful marketing campaign: 1. Keep the conversation going offline It is one thing to engage an audience sitting in front of a ...

It starts with the upcoming departure of Tariq Hassan—who has been the chief marketing and customer experience officer for ...

Beyond identifying marketing that runs afoul of the established ... This is an important lesson for marketers to internalize, especially as the sure-fire blockbuster Barbie is about to hit theaters.

In marketing, you can continually improve your digital marketing techniques, and online classes, webinars or business coaches are a great investment of time and money. Skiing with a group of ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...