By 1890, the patent expired and Levi’s was no longer the style’s exclusive manufacturer. Cue numerical values: first being the 501 (and the 201, an affordable alternative). Though the reasoning for ...

Content: The Levi's Men's 501 Original Fit Jeans, currently 37% off on Amazon, are the iconic definition of classic style and comfort. Named after the year of its birth, these 501 original fit ...

The costume designer for Timothée Chalamet’s film recreated Bob Dylan’s Levi’s. The story of his first love is stitched into ...

This marked the first of a series of Bartle Bogle Hegarty advertisements that dramatically increased the popularity of Levi’s 501s. The commercial, directed by Roger Lyons, serves as a reminder of the ...

Levi’s and Undercover join forces once again, blending Undercovers’s bold aesthetic with the Levi’s design to celebrate the 35th anniversary of Jun Takahashi’s epochal ...