LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

Advertisers in the U.S., Canada, UK, Australia, France and Germany can now use LinkedIn’s professional targeting data in ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) for more accurate campaign performance insights.

LinkedIn integration. Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) will be able to tap ...

On the world’s top professional social media platform ... When giving guidance for measuring and improving engaging content, LinkedIn’s own Ads Marketing Leader Steve Kearns, does not offer ...

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s ...