Through the digital marketing campaign ... opportunities in tourism," said Dr Radier. She added that Netflix's expertise in local content creation and production has been instrumental in raising ...

In recent years, Netflix has taken a bold step by investing in local content in various countries. This decision not only responds to the growing demand from users for authentic and culturally ...

Netflix struck high-profile deals with brands like Coca-Cola, Nike, Burger King, and Baskin-Robbins to promote the return of "Stranger Things" this month with flashy marketing efforts like a ...

As viewers spend more time with ad-free platforms like Netflix and HBO, brands are exploring other ways to get on screen through product placements, or broader marketing tie-ins to TV shows.

Kaata Sakamoto, Netflix’s vice president of content for Japan, expressed satisfaction with the response, noting the importance of catering to local tastes. Since Netflix began disclosing viewing ...