Their predictions for logo trends in 2025 centre around a growing focus on storytelling, human connection and adaptive design systems. Meanwhile, if you want to see the broader context behind all ...

They are dynamic, vivid, and fresh, and charged with potential. Adopting the broad use of gradient color in logo design has been one of the most polarizing trends our industry has witnessed over the ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

For more logo design inspiration, see our roundup of the best and worst logos of 2024 and the logo design trends for 2025.

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...

There are countless other trends to peruse in the report, from smiling designs linked to Japanese kawaii culture to “soft, pillow-like shapes” to digital-first RGB logos. “The constant evolution and ...