There comes a point in the life of every brand when exclusivity will be lost and generics ... is to maintain value in the brand years after loss of exclusivity. Both generic and innovator ...

These launches are what Oelrich called “must-win battles” at Bayer as the Xarelto loss of exclusivity reaches “full swing” in ...

While presenting at the JP Morgan Healthcare Conference, Pfizer Inc. (NYSE:PFE) Albert Bourla, Chairman and CEO, said, “I ...

Xbox Game Pass may cost Microsoft up to 80% in premium sales. Could this impact their platform exclusivity strategy or not?

For Merck however, Truist warns that a major upcoming loss of exclusivity and Gardasil headwinds are seen carrying over from 2024, and while the company should navigate through the environment ...