So, how do you marry two cultural icons, Lynx Africa and Marmite, against the cosmic tide of COVID-19 and still get people to notice? We found a way to create a ‘water cooler conversation' at a time ...

X / Twitter account Troll Football posted a side-by-side comparison of the kit next to an image of a can of Lynx Africa deodorant. A number of fans thought it was funny. One said the players look ...

A failure to recruit new users to the male deodorants category plus a growing competitive set had eroded Lynx's value and volume share, along with its brand power. The task was to increase ...