Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

Market research analysts analyze data to figure out what products are in demand, who wants them, and what consumers are willing to pay for them. Different methodologies are used to collect information ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

“A market research analyst is heavily involved in all phases ... data to create insights that lead society and businesses to make important decisions,” Melanie Courtright, CEO of the Insights ...