Mario is a Milan industrialist who is constantly testing balloons to see how much air one can take before busting.

A British adventurer has flown 25km (15.5 miles) across South Africa suspended from 100 helium balloons. Tom Morgan, from Bristol, reached heights of 8,000ft (2,438m) while strapped to a camping ...

He decided that if he could get huge balloon ... regular staff of 20 to keep them repaired and innate them for parades, hires 200 extras in every town to dress as clowns and man the floats’.