If that’s where you come in, you need SMART marketing objectives. Here’s why. SMART marketing objectives are those that embody five traits: They’re specific, measurable, achievable ...

Surprisingly, many license agreements do not include specific terms or requirements that reflect key marketing objectives. This lack of "license alignment" can be a serious deficiency in the license ...

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally ...

Feedback from such market research will then be acted upon. This objective, like profit, is easy to measure. Market share relates to the sales made in a particular market. To increase market share ...

For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost ...