Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

So, how do you go about segmenting your market? You can use customer data, focus groups, managerial judgment, and even a combination of those approaches. Let's look at the data route to segmentation.

Satellite Data Services Market emerges as the beacon of connectivity, bridging geographical divides and enabling seamless information exchange. With an insatiable demand for real-time insights, ...