Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
So, how do you go about segmenting your market? You can use customer data, focus groups, managerial judgment, and even a combination of those approaches. Let's look at the data route to segmentation.
Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...
Report Ocean recently announced the publication of its new report on the Yogurt market. The research assesses key elements that will have a significant impact on the market throughout the anticipated ...