Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

Below, discover the array of promotional efforts we plan to spread the word about your book and explore suggestions on how you can contribute to its success. The Marketing team asks all authors to ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent poll conducted by Julia ...

What divides certain marketing claims between fact and fiction ... review of market research fundamentals and their application in the context of litigation and government investigations. Their book ...

do Céu Pinto Arena, Maria 2024. The US and EU Response to Tunisia’s Democratic Backsliding: Promoting Democracy or Protecting Interests?. The International Spectator, Vol. 59, Issue. 3, p. 158.

Spotify on Tuesday introduced a new set of tools for authors and publishers distributing their audiobooks on its platform ...

This week BookTok creators reflected on the meaning of the term “spice” and its prevalence in content and marketing on the ...

The Book Marketing Society Q3 award winners were announced at a meeting last night (27th November). The awards consisted of seven categories, across which 50 campaigns were submitted for consideration ...

When Travis Vogan, a professor in the University of Iowa School of Journalism and Mass Communications, launched his most ...