Moreover, digital channels are about to become even more important, as 68% of buyers expect to rely more on them. Despite the increasing tactical significance of digital in B2B marketing ...

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).

As buyers navigate changes, their behaviors evolve. Companies' marketing and sales efforts depend on a clear understanding of their buyers: needs and expectations and their purchasing journey. Sellers ...

Companies are increasingly turning to marketing and sales intelligence to gain a competitive edge. Our well-researched and carefully compiled buyer’s guide content examines what businesses seek when ...

By interviewing recent buyers, your personas will... By systematically integrating insights from recent buyer interviews, you can significantly enhance the effectiveness of your marketing strategies, ...

Our buyer’s guide content examines and explores what potential buyers and interested parties should look for when selecting leading sales and marketing intelligence providers and technology solutions ...

Other potential buyers are IT firms and consultancies like OSF Digital, which just invested in Brazil's Teia Labs; Pentalog, WillowTree, Kin + Carta, 10Pearls and OSF Digital, along with digital ...

A lower score indicates a colder metro-level housing market where buyers have more power. According to Zillow, a score of 70 or above indicates a strong seller’s market, 55 to 69 is a seller’s ...