Discusses how a variety of marketing communication methods, such as advertising, public relations, sales promotion, point-of-purchase, and direct marketing are developed, implemented, and evaluated in ...

Our marketing communication major will help you become an excellent researcher and communicator to advance the brands and causes of companies and organizations. By studying focus groups, survey ...

identify the marketing communications tools that are available for sports events. In an increasingly competitive industry wheretraditional media and methods are no longer as effective, sports event ...

There’s no time like the start of a new year to refresh your goals or put a new spin on an old strategy. This is especially true in the world of marketing and communications, where customer ...

The primary goal of any form of communication, including marketing, is to ensure the message is understood by the listener.

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

Smart marketing means creating messages and using communication methods that truly speak to how each age group likes to receive and think about healthcare information. Here, members of Forbes ...

We are a collaborative, multidisciplinary marketing and communication group designed to support The New School's strategic goals. Our main mission is to create messages in all media forms that build ...