There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Marketing Modeling Mix (MMM) have been around for more than 60 years, but with dawn of digital marketing that relied on tags, cookies, pixels and mobiles IDs to craft well architected bigger, better, ...

Easily train your marketing mix model. Evaluate your model. Learn about your media attribution and ROI per media channel. Optimize your budget allocation. Scale you data for training. Some marketing ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

Mutinex has welcomed three senior data and digital experts, Jon Betts, Jess Betts and Andie Potter to power next-generation ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...