Mascot characters, like Pochita from Chainsaw Man, play a vital role in marketing anime series. Characters like Doraemon and Pikachu have become iconic mascots, surpassing their respective series.

"But then inside the suit you kind of flip a switch and turn it on and just become the character." Earning a spot as Sparky was no easy feat. For students interested in becoming a college mascot ...

HOKUTO, Hokkaido--Zushihocky, this northern city's bizarre, eerie-looking official character known to induce a double take, was named Japan's most unforgettable local mascot. The ghostly white ...

who the idol believes makes the perfect mascot character. She mentions that Rak is her type, and his ability to seem silly while being deeply passionate and caring about the people around him ...

Out of all the K-pop groups, BTS might have the most popular official mascots. “BT21” is a collaboration between the group ...

What has been these artists’ experience, and how has their art resonated with the young people who make up their audience?