We started by scanning existing social value metrics, such as the ones described in the table “10 Ways to Measure Social Value” on page 41. We found hundreds of competing tools, of which foundations ...

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what does that actually mean?

As more scrutiny surrounding the ‘S’ in ESG comes to the fore, sustainability and social value leaders may be, rightly, re-evaluating their approach to impact measurement. MeasureUp shares top tips on ...

Although people often mistake one to be the same as the other, market cap and enterprise value are two different metrics entirely. What are they, though? And how do you use them to measure the val ...