Softbank-backed online shopping site Meesho has rolled out what it claims is the first GenAI-powered voice bot among Indian e-commerce firms for customer support, paring down some expenses by 75%.

E-commerce platform Meesho has recorded 35 per cent year-on-year order growth fuelled by demand from consumers from smaller cities, and GenZ. The Bengaluru-based platform saw nearly 175 million ...