An honest review and ranking of the best Byredo perfumes. From the iconic Mojave Ghost to the beloved Gypsy Water, we tried and tested them all.

There's been a shift from minimalist to maximalist fragrances. Shabnam Tavakol, the founder of the New York City-based independent fragrance studio Kismet Olfactive, said recent perfume trends ...

PARIS — Unilever ’s India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 ...

What: Gucci‘s kicking off 2025 with the newest member of its Gucci Guilty family! The brand’s popular Gucci Guilty fragrance ...