The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...
Sam Saideman is the Co-Founder & CEO of Innovo, a multi-faceted management & marketing agency that services the music & creator economies. Each year, music executives jump at the opportunity to ...
TikTok has dramatically changed music discovery and marketing – a reliance that the looming US ban on the popular app has ...
"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...
NEW YORK, United States (AFP) — TikTok has dramatically changed music discovery and marketing — a reliance the looming US ban ...
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...
The Music Week Awards' International Marketing Team Of The Year category is returning for 2025. The category launched in 2023 ...
“All roads lead back to TikTok at this point, in some capacity,” says Amy Hart, who worked at the digital marketing agency Flighthouse and the label 10k Projects before co-founding ...
Belmont alum Blair Miller features on Forbes 30 Under 30 list for her distinctive marketing approach in the entertainment ...
Vijay Dev, category lead, consumer marketing, global whiskies, Bacardi, says: “When evaluating the Bryan Adams collaboration, our research indicated a strong resonance of ’90s music with our ...
Live music events are an outlet for a redefined form of hedonism, where fans are not looking to indulge in excess, but instead use their free time to excess. Fans attend to share meaningful, ...