The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...
Sam Saideman is the Co-Founder & CEO of Innovo, a multi-faceted management & marketing agency that services the music & creator economies. Each year, music executives jump at the opportunity to ...
"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...
“All roads lead back to TikTok at this point, in some capacity,” says Amy Hart, who worked at the digital marketing agency Flighthouse and the label 10k Projects before co-founding ...
Vijay Dev, category lead, consumer marketing, global whiskies, Bacardi, says: “When evaluating the Bryan Adams collaboration, our research indicated a strong resonance of ’90s music with our ...
Live music events are an outlet for a redefined form of hedonism, where fans are not looking to indulge in excess, but instead use their free time to excess. Fans attend to share meaningful, ...