The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...

The new Dairy Milk & More bars are perfect for ... The monarch, who ruled from 1837 until 1901, was even featured in an ...

the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

As a confectionary brand, Cadbury will be subject to these new laws. The chocolate brand has produced perhaps ... its seventh iteration of the Glass and a Half platform with TV ad ‘Memory’. The ad ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

A TV ad from fast food chain McDonald's has been removed for targeting children. The 15-second television advertisement ...

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency ...

Cadbury has heralded Spring and the Easter season for decades with its bunny delivering chocolate eggs, but for the past six years, it has turned the crowning of the Bunny of the Year over to the ...

Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...