Dairy Milk has been around since 1905 and fans of Cadbury chocolate still can’t get enough of the iconic treat. While the packaging has changed a lot over the years, it’s not often we get a ...
Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.
The new product forms part of Cadbury’s Easter range in 2025 and contains Cadbury Mini Eggs, Cadbury Creme Eggs and Mini Cadbury Dairy Milk Eggs. It is the first Cadbury pouch to be made ...