The brand aimed to connect with the state's audience and stand out in the crowded snack market through influencer-led storytelling and strategic media outreach.

Aloo Kurkure Recipe: Aloo Kurkure is a quick and easy perfect snack for evening tea time. It is prepared by crispy fried potatoes which toss with spices. Begin by boiling the potatoes in a pressure ...

Recently, the Instagram account @the_eatman shared a reel featuring Kurmure Bhel with a twist — puffed rice was swapped out for Kurkure, creating a unique Kurkure Bhel. The reel has garnered millions ...